A Kickstarter video campaign can be quite demanding, requiring both creativity and technical precision to effectively convey the product’s appeal. We collaborated with Devon Golden, the creator of the Cat Tarot deck, to craft an engaging video that captured the stylized and artistic essence of the deck. Our goal was to create a visually stunning representation that would resonate with potential backers.

The project involved using motion graphics (mographs) to animate the flipping of the cards, which allowed viewers to fully appreciate the intricate and detailed artwork on both sides. This animation technique added a dynamic element to the video, enhancing the overall viewing experience and drawing attention to the unique features of the Cat Tarot deck.

By combining fluid animations with an artistic presentation, the Kickstarter video effectively highlighted the uniqueness of the product. We focused on ensuring that the vibrant colors and intricate designs were showcased in a way that would captivate the audience’s interest. The final video not only presented the deck beautifully but also helped boost the campaign’s visibility among potential supporters.

In summary, our collaboration on the Kickstarter promotional video for the Cat Tarot deck successfully conveyed the artistic vision of Devon Golden. Through the use of innovative motion graphics and a focus on detailed artwork, we created a compelling narrative that stands out in the competitive landscape of crowdfunding. This video serves as a vital tool for attracting backers and elevating the overall appeal of the campaign.