Marketing Tips with Video Ads in 2025

Video ads have consistently proven their impact on brand marketing, and with evolving technology, it’s slated to be more powerful than ever in 2025. Brands are increasingly leveraging video ads not just for brand awareness but also to build customer loyalty, drive sales, and create memorable digital experiences. Here, we’ll dive into the top strategies and tips for using video ads to elevate brand marketing in 2025.

Table of Contents

1. Embrace Short-Form, Mobile-First Video Content

With attention spans continuing to shrink, short-form video content remains king. Platforms like Instagram Reels, YouTube Shorts, and TikTok have shaped consumer expectations, favoring concise, impactful content. Short-form video ads are ideal for mobile-first experiences, where users scroll quickly and make split-second decisions on what content to watch.

Key Tips:

• Focus on the First Three Seconds – The first few seconds of your ad are crucial. Capture attention quickly with a hook that makes viewers stop and pay attention.
• Optimize for Sound-Off Viewing – Many users view videos on mute, especially in public spaces. Use captions, text overlays, and strong visuals that communicate the message even without audio.
• Consider Vertical Formats – Optimize for vertical viewing. Full-screen, vertical video ads on mobile provide an immersive experience, making it easier to engage users in mobile environments.

2. Utilize AI-Powered Personalization

In 2025, personalization remains essential, but the approach is shifting. With AI advancements, it’s now possible to create dynamic, hyper-personalized video ads that tailor to individual viewer preferences and behaviors. AI-driven platforms allow brands to produce multiple versions of a single ad that change based on real-time data about the viewer.

Key Tips:

• Leverage Behavioral Data – Use data from past interactions, browsing habits, or purchase history to customize video ads that resonate with specific viewer preferences.
• Incorporate Adaptive Storytelling – Adaptive storytelling enables your video content to evolve as the viewer progresses through different stages of engagement with your brand. For example, a new viewer may see an introductory brand story, while a repeat viewer sees a testimonial or product-specific content.
• Use Real-Time Localization – AI can also help localize content based on the viewer’s location, ensuring the message resonates on a cultural or regional level. Localized visuals, language, and references can significantly increase viewer engagement.

3. Leverage Interactive and Shoppable Video Ads

Interactive video ads are increasingly popular, enabling viewers to actively engage with content by clicking, swiping, or selecting options directly within the ad. This interactivity not only boosts engagement but also provides a smoother path to purchase. Shoppable video ads—videos with embedded links to purchase featured products—are especially effective for retail brands looking to streamline conversions.

Key Tips:

• Add Clickable Elements – Include hotspots, buttons, or swipeable options to make your video ads interactive. For instance, users can click to view product details or swipe to explore more products.
• Experiment with Augmented Reality (AR) – With AR integrations in video ads, users can experience products in their real-world environment. This can be especially powerful for fashion, furniture, or cosmetics brands that benefit from virtual try-ons.
• Use Analytics to Refine Engagement – Interactive video ads offer a wealth of data on user engagement patterns. Use analytics to identify which interactive elements are resonating most with viewers and adjust your approach accordingly.

4. Prioritize Storytelling over Sales

Consumers today value authenticity and connection with brands more than ever. In 2025, storytelling in video ads continues to be a powerful way to foster this connection. Instead of direct sales pitches, focus on brand stories that convey values, purpose, and relatability.

Key Tips:

• Showcase Customer Stories – Use testimonials, case studies, or user-generated content to highlight how your brand makes a difference in customers’ lives. Authentic stories often resonate more deeply than high-budget productions.
• Create Episodic Content – Episodic content keeps audiences coming back for more by developing a narrative over time. It can be as simple as a two-part mini-series ad campaign or an ongoing theme that showcases different aspects of your brand.
• Focus on Empathy – Empathy-based storytelling means showcasing stories that speak directly to the emotional needs and experiences of your target audience. By understanding your audience’s challenges and values, you can create content that feels relatable and builds trust.

5. Implement Data-Driven Insights for Better Targeting

Data continues to play a crucial role in enhancing video ad campaigns. Today’s marketers have access to a wealth of information on customer behavior, demographics, and preferences, allowing for more precise ad targeting. Using this data effectively can help brands reach the right audience at the right time, increasing the effectiveness of their campaigns.

Key Tips:

• Segment Your Audience Precisely – Break down your audience into smaller, more specific segments, such as based on location, interests, or purchase history. This helps ensure that your message is reaching those who are most likely to be interested.
• A/B Test Different Video Variants – A/B testing helps you understand which video elements are driving results. Experiment with different lengths, calls-to-action, and visuals to find what resonates best with each segment.
• Measure ROI Metrics Closely – Beyond impressions and views, look closely at metrics like engagement rate, click-through rate, and conversion rate. These will give a clearer picture of which ads are generating the most value for your brand.

6. Capitalize on User-Generated Content (UGC)

User-generated content continues to be a trusted form of content, as consumers often see it as more genuine than brand-produced materials. In 2025, UGC in video ads helps build authenticity and customer loyalty. This could include customer reviews, testimonials, unboxing videos, or product demos from real users.

Key Tips:

• Feature Real Customers – Showcase authentic moments from real customers who use your product. Encourage customers to share their experiences with hashtags, and use this content in your ads.
• Incorporate Influencer Collaborations – Micro and nano influencers who have a strong connection with their audience can bring authenticity to UGC campaigns. Choose influencers whose values align with your brand.
• Make It Easy for Customers to Share – Provide incentives, clear instructions, or creative prompts that encourage customers to create and share content about your brand.

7. Invest in High-Quality Production

While authenticity is key, production quality still matters. Video ads should look polished and professional to capture attention and convey trustworthiness. Poor-quality videos can detract from your message and impact.

Key Tips:

• Plan for Different Platforms – Optimize video content specifically for the platform where it will be shown. For instance, content on TikTok can be more casual, whereas LinkedIn ads may require a more polished, professional look.
• Use Professional Lighting and Sound – Clear visuals and sound quality significantly improve the viewer’s experience. Good lighting, clear audio, and stable shots are essential, even for ads with a more relaxed, behind-the-scenes feel.
• Incorporate Motion Graphics – Motion graphics can highlight important information and break up text-heavy sections. Use motion graphics to emphasize key points and guide the viewer’s eye through the content.

8. Tap into the Power of Live Streaming

Live-streaming is projected to continue its popularity in 2025, as it creates real-time interaction and builds a sense of community. Brands can use live streaming to showcase new product launches, host Q&A sessions, or provide behind-the-scenes access.

Key Tips:

• Host Product Demonstrations – Demonstrate how your product works in real time, addressing audience questions and comments as they arise.
• Collaborate with Influencers – Partnering with influencers during a live event can extend your reach to a wider audience. Influencers can help build excitement and increase trust in your brand.
• Provide Exclusive Deals or Announcements – Reward viewers for tuning in with exclusive offers or first access to new products. This makes your live-streaming events feel special and boosts engagement.

9. Leverage 3D and Immersive Technologies

In 2025, 3D and immersive technologies are more accessible and prevalent in video advertising. Brands can use these technologies to create memorable experiences that allow consumers to interact with products or virtual environments in innovative ways.

Key Tips:

• Create 3D Product Showcases – Showcase your products in 3D, allowing viewers to zoom in, rotate, and explore the details from every angle.
• Experiment with Virtual Reality (VR) Experiences – For brands with the resources, VR offers an opportunity to create fully immersive environments. VR experiences can work well for industries like real estate, travel, and automotive.
• Use Haptic Feedback for Interactive Ads -Some platforms and devices now support haptic feedback (vibrations or motions that simulate touch). Integrating haptics into ads adds another layer of immersion, making the experience more engaging.

10. Continuously Adapt to Platform Algorithm Changes

Social media platforms constantly update their algorithms to prioritize certain types of content. Staying up-to-date with these changes is essential for brands to maximize visibility.

Key Tips:

• Stay Informed on Platform Updates – Each platform has unique algorithm preferences and changes. Staying informed on updates will help you ensure your content is seen by as many viewers as possible.
• Adapt Content for Algorithm-Friendly Formats – For instance, if a platform favors video with high engagement, design your content to maximize shares, comments, or reactions.
• Engage with Viewers Directly – Algorithms prioritize content that fosters interaction. Encourage comments, shares, and likes in your video ads to increase organic reach.

In a nutshell

As video advertising becomes increasingly essential for brand marketing, understanding these emerging trends and adapting to them is crucial for staying competitive. The digital landscape in 2025 is dynamic, with consumers expecting more personalized, interactive, and high-quality content than ever before. Brands that successfully leverage short-form video, AI-powered personalization, and interactive formats will not only capture attention but also foster stronger relationships with their audiences. Moreover, storytelling remains at the heart of effective brand communication, allowing companies to connect with customers on an emotional level and showcase the values that set them apart. As platforms and algorithms continue to evolve, marketers need to stay agile, adjusting their strategies to keep pace with changes in user behavior and preferences. By embracing these strategies, brands can craft video ads that do more than just promote a product; they can create memorable experiences, build trust, and drive lasting loyalty. Ultimately, those willing to experiment with technology and storytelling, while consistently analyzing performance metrics, will be well-positioned to harness the full potential of video advertising to amplify their brand’s presence in an increasingly competitive market.