10. Strategical Brand Development
Have you ever wondered how successful companies, be they start-ups, medium-sized enterprises, or even large enterprises, strategically build and distinguish themselves from their competitors? Well, it has to do with building a very strong brand image. No matter what stage your company is at, you will soon realize that you may need to build your brand and presence. In order to fully gain your customers trust, you must advertise your products or services through video ads.
9. Video Popularization
There is an increasing need for videos now more than ever, so much so that It is quite obvious if not second nature. This is clearly evident by the fact that social media sites that did not initially have any video uploading options are now providing the option to upload and share videos. Examples of social media platforms following this trend are Facebook, Instagram, and Pinterest. None of these platforms had any video uploading options in 2017. Sharing images is still prevalent; however, sharing videos is becoming a thing for millennials.
8. Text vs. Image vs. Video Factor
A study conducted by Brightcove reveals to us that 85% of consumers (ages 18–34) purchased a product by watching a video. This was a study based on consumers’ purchasing decisions. Hence, it is crystal clear that gone are the days when images and text were sufficient to persuade consumers. A new generation of purchasers is seeking visuals to be able to make pivotal decisions. Therefore, based on statistically proven data, shoppers are 85% more likely to buy from you if you have a portfolio of useful videos in your arsenal.
7. An Experimentation Tool
One of the best ways to do meaningful marketing is to compare your video campaigns. This can help you identify what works and what doesn’t. A great place to start is to crunch the analytics from the platform on which you are video advertising. Facebook, Google, Instagram, and all major advertising platforms are your go-to analytics providers. Thorough experimentation would cut down on your learning curve for what works and what doesn’t, and you could then optimize your video content based on this experimentation. If you succeed in finding out what works best for your business, then your future campaigns are guaranteed or near-guaranteed to succeed.
6. Broader Outreach
Video marketing is the best, if not the only, option for you to reach a wider audience. Television is still one of the biggest advertising platforms out there to widen your reach. Television campaigns can help you target the local population of specific countries in which your brand needs awareness. Online Video Advertising is another substantial option that provides geo-targeting. Depending on your budget and your marketing goals, you can create a video ad campaign that will beautifully meld with a sea of potential customers. Thereby, the chances of a video getting seen and producing conversions are higher no matter which platform you choose.
5. Strengthens Communication
Let’s face it. We live in a world where we see to believe, and seeing images is better, but what is even better is seeing videos. This is because videos help us paint a picture in our minds. A picture of the ad’s intention, or at least the idea behind it. Videos can help us relate to things that have happened to us or are likely to happen in the near future.
Here’s an example:
Let’s say you want to target male audiences looking for beard shavers. If your video communicates the various merits and effectiveness of your shaver, then shoppers are more likely to buy it.
4. Unprecedented Search Volume
Search engines are ever-evolving. Videos that are well indexed for search engines are more likely to appear in search results than those that aren’t. This in particular is becoming a predictable trend among search engines like Google and Bing. Videos can get a message across even faster than a thousand words, and that is absolutely true! There is a likelihood of videos getting a significantly higher proportion of a resulting search page in the near future. Therefore, video advertising is the way forward!
3. Best for a Mobile World
2023 stats by Exploding Topics reveal that mobile phone users tend to use their phones, on average, 58 times a day. The same research also tells us that the majority of users only spend less than two minutes at a time. Here is a pie chart of the phone checks done by users for the ‘average number of times per day’.
This is an innuendo: videos are getting seen on mobile phones more than ever, and this tendency is likely to increase. This also hints at the fact that not only are videos important for advertising, but they should also be properly formatted for a better viewing experience on mobile devices.
2. Diverse Medium of Expression
A video can include descriptive text, graphical data, and moving pictures; hence, we have the freedom to explain ourselves in the most diverse way we can. For instance, Apple and many other product-based companies use inline scripts with product animations to describe the features of their products more effectively. Similarly, companies that provide trading platforms heavily rely on informatics to convey their offerings.
We have the ability to use a plethora of media, and the fact that we can express our videos in multiple languages to reach geo-specific populations is incredible.
1. Proves to be a Marketing Horsepower Engine
Marketing is everything. If you have the best product or service in the world and you don’t take the indispensable step of marketing it, then the chances of people knowing about your offering are near zero. Video marketing is the definitive way of putting yourself out there, communicating with your customers, and building your brand or business to its fullest potential.
Video advertising therefore continues to be the proven, impeccable driver of multi-goal marketing achievements.